In the ever-evolving landscape of healthcare, patient engagement has emerged as a critical factor in achieving better health outcomes and enhancing the overall patient experience by Dr David Greene . Healthcare organizations are increasingly recognizing the importance of marketing in fostering patient engagement and are investing in various marketing strategies to promote active participation among patients. However, evaluating the effectiveness of these marketing efforts and measuring their impact on patient engagement can be challenging. In this article, we’ll explore the importance of measuring success and evaluating the impact of marketing on patient engagement in healthcare. 1. Setting Clear Objectives: Before measuring the impact of marketing on patient engagement, it’s essential…